Summary
The Marketing & LEX Manager is responsible for designing the best-in-class customer engagement models & leading cross functional teams to over the top strategic thinking.~ Lidera la entrega de múltiples proyectos a través de una variedad de canales creativos y de marketing, incluidos los medios impresos y digitales. Desarrollar y coordinar planes de proyecto en las etapas de diseño, desarrollo y producción de un proyecto para respaldar la entrega exitosa dentro de los KPI establecidos.
~ Trabaja en colaboración con los equipos de marca, los equipos técnicos y todas las funciones para maximizar el valor.
~ Proporciona consultoría, asesoramiento y asistencia en la estrategia para la comercialización de productos, e influye en el equipo de operaciones de marketing/marketing de ventas en la toma de decisiones sobre la asignación de recursos de la fuerza de ventas de la manera más óptima, a través de la entrega de proyectos probados basados en análisis.
~ Proporcionar soporte analítico a los clientes internos de Novartis
About The Role
Major accountabilities:
- Strategic Planning, management & execution of OCE for core brands under responsibility.
- Co-design & coordinate the ICE engagement model (5R) for brands under responsibility.
- Co-design & coordinate Patient Activation Plan from an OCE perspective for brands under responsibility.
- Responsible for oversighting OBP & LRR excellence across core brands.
Key Performance Indicators
- OCE Objectives per brand.
- ICE Objectives per brand.
- OBP according to local & LACAN guidelines & time frame for both Core & local brands.
- LRR plans in place according to each molecule timeline & milestones (L-/+m)
Minimum Requirements
Work Experience:
- Pharma Marketing Experience (Brand Manager and/or Launch Experience desirable)
- Digital/Omnichannel Marketing Experience
- Project Management & Stakeholder Engagement Management.
- Digital Marketing Data & Insights proficiency.
Skills
- Agility
- Analytical Thinking & Strategic Thinking
- Brand Awareness
- Business Analytics
- Cross-Functional Collaboration
- Digital Marketing
- Marketing Strategy
- Social Media Campaigns
- Sales Experience
- Stakeholder Engagement & Management
- Strategic Marketing
- Project Management
- Project Planning
Languages
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
