As a Director, Strategic Marketing for Mexico & Central America based in Mexico City Hub, you will shape the company’s marketing direction across both digital and traditional channels, driving measurable business growth.
This is a business-critical leadership role, where marketing serves as a key engine to accelerate pipeline generation, revenue growth, and brand positioning across the region.
You will identify market opportunities, define go-to-market strategies, and lead demand generation initiatives that directly impact business performance.
Key Responsibilities
- Define and execute regional go-to-market strategies aligned with business objectives
- Drive demand generation and revenue growth, ensuring strong ROI on marketing investments
- Lead strategic marketing planning, including segmentation, positioning, and campaign development
- Oversee marketing performance, budget management, and optimization
- Strengthen brand positioning and customer engagement across channels
- Lead digital transformation initiatives and omnichannel marketing strategies
- Leverage customer insights, market trends, and competitive intelligence to inform decisions
- Collaborate with sales, product, and regional stakeholders (NAM) to ensure alignment
- Lead and develop high-performing marketing teams
Qualifications & Experience
- 12–15+ years of marketing experience, with leadership roles at Director/Head level
- Strong background in B2B, multinational, and matrix organizations
- Experience in manufacturing, product-based, or distribution-driven industries
- Proven success driving:
- Revenue growth
- Demand generation
- Marketing ROI
- Expertise in channel marketing and partner ecosystems
- Strong MarCom and Product Marketing / Product Management experience
- Deep understanding of:
- Customer journey
- Multi-channel strategies
- Marketing technology ecosystem
- Advanced analytical and data-driven decision-making skills
- Fluent English (required)
- Strong ability to work across cross-functional and regional teams
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric – apply today!
€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
