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BBVA es una compañía global con más de 160 años de historia que opera en más de 25 países donde damos servicio a más de 80 millones de clientes. Somos más de 121.000 profesionales trabajando en equipos multidisciplinares con perfiles tan diversos como financieros, expertos legales, científicos de datos, desarrolladores, ingenieros y diseñadores.
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La vacante estará activa hasta el 19 de octubre.*
Behavioral Economics is a global discipline focused on helping customers make better decisions. To achieve this, the behavioral economics team analyzes how cognitive biases have an influence on our habits and behaviors to design contexts that facilitate our choices.
Sobre el puesto
The candidate will join the discipline as a Behavioral Economics Principal Manager within the Solutions Development area, with a focus on Commercial. He or she will be responsible for proposing, designing and executing new behavioral economics initiatives aimed at enhancing Commercial Client Solutions.
In particular, he/she will have to:
- Explore and propose new approaches and areas of application .
- Conceptualize, define and plan project schedules, seeking to adapt to the needs of stakeholders and existing resources.
- Design / develop research, customer journeys, competitive and market intelligence analysis to analyze the context / problem and explore ideas.
- Ensure the proper application of Behavioral Economics in the projects he/she leads or is involved, collaborating actively in the definition and improvement of the project from his/her field of expertise.
- Launch pilots / experiments in coordination with the project team.
- Define comprehensive recommendations / initiatives to explore / working lines based on knowledge and analysis carried out.
- Know the tools and vendors necessary to perform his/her job.
- Define and measure key metrics to understand the impact on the project results.
- Work closely with assigned countries to help implement and scale BE locally.
- Participate in the enrichment of the methodology thanks to his/her expertise in special projects.
- Share findings, definition and developments in terms of Behavioral Economics with countries and other discipline members to facilitate the local implementation of the project/insights.
Requirements
The Behavioral Economics Principal Manager should have:
- Degree in Business Administration, Economics, Engineering, Marketing, Psychology, Sociology or Anthropology
- Experience working on Commercial Banking Environment and innovative projects.
- Proven experience in strategy, preferably with a focus on behavioral economics.
- More than 5 years of experience applying behavioral economics.
- Knowledge in market research, business intelligence, research and/or customer behaviour.
- Knowledge in behavioral pricing is desirable.
- Knowledge in launching pilots in programmes / experiments in coordination with the project team.
- Strong critical thinking, problem solving, analytical and extremely resourceful skills: being able to define analysis and testing, measure results and make decisions. Statistical background is a plus.
- Experience working on multi-country projects is a plus.
- Hands-on experience in creating and executing innovative solutions and tools within large organizations.
- Project management experience. Demonstrated capacity to work under pressure to meet specific deadlines.
- Focus on the execution and results-oriented with a demonstrable track record of “getting things done”.
- Ability to adapt and work in evolving environments.
- Strong planner, with remarkable capacity for time management and prioritization, as the position demands collaboration on several initiatives and countries at the same time.
- Cooperative and enthusiastic about working on a team.
- Excellent communication skills. Possesses persuasive verbal and written communication skills to be able to influence both internal and external stakeholders.
- Transformational mindset and the ability to inspire a culture of innovation.
- Interest and aptitude to understand and improve processes, channels and products Knowledge of Design Thinking and Agile Methodologies
- Fluency in English.
Role Location
Location is Madrid with willingness to travel.
Habilidades:
Empatía, Ética, Innovación, Orientación al cliente, Pensamiento proactivo
